Being different, or more precisely, having a point of differentiation that matters is one of the most critical marketing strategies for any business.
In a world that is overrun with advertising on nearly every surface and screen, consumers have become skilled at tuning out advertising messages.
Getting your small business up and running, or just keeping up with the everyday tasks can be stressful and overwhelming for any business owner.
To most businesses, the need to repeatedly advertise indicates great cost. It also proposes a dilemma as to what advertising medium you'll chose to achieve maximum exposure.
Many small businesses face the daunting task of trying to market their business, despite having limited time and an even more limited marketing budget.
Everyday we receive request for promotional product orders that to most seem impossible.
Think about the first 20 years of the telephone or radio or television, those years are with us again with the way the internet is developing.
We all remember the old style of bulky foam can holders, the ones designed to keep our beverages col ...
The story is simple but truly one that will hopefully inspire someone to go and follow their gut.
Once upon a time, the business card was king. As an identifier, as a trade tool, a way to get your b ...