Summit Brands is adding new marketing techniques in order to further reach out and communicate with consumers. With the help of JH Specialty, Inc. Summit Brands plans to break down the barrier between company, product, and consumer.
Since its founding in 1958, Summit Brands has exceeded consumer expectations through innovation and continuous improvement of high quality cleaning products that solve the toughest appliance cleaning and rust stain problems. With the help of JH Specialty, Summit Brands is adding new marketing techniques to further reach consumers. The company's emphasis on interaction with consumers will be strengthened with the utilization of digital marketing, including social media marketing, email marketing, and online couponing.
Utilizing digital marketing will allow Summit Brands to connect with consumers on a number of levels. Consumers will be able to read articles on two blog sites featuring Super Iron Out and Dishwasher Magic, the most popular Summit Brand products. Fans will also find these posts on the Summit Brands Facebook page or the individual product pages. Consumers will be able to discuss their favorite Summit Brands products on both the blog sites and the Facebook pages. Summit Brands also utilizes Youtube providing testimonials and offering the ability to see firsthand how the products are used and their effectiveness.
By utilizing email marketing, Summit Brands is better able to reach out to its audience. Consumers will be provided printable, online coupons for their favorite Summit Brands product. Then they will be able to redeem their coupon at their preferred Summit Brands retailer. With the new email marketing addition, Summit Brands will better be able to stay in touch with consumers and alert fans to any new promotions or product news.
"We are really excited to enhance our interaction with the consumer by offering money saving coupons, blogs, and Facebook pages," said Blake Parton, Associate Brand Manager at Summit Brands. "It's all about engaging with the consumer in meaningful and impactful ways."
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About Summit Brands
Summit Brands is privately owned and operated in Fort Wayne, IN. The family-owned company was founded in 1958 by the father of the current owner and CEO, Joel Harter. Summit Brands, formally Iron Out, Inc. began distribution of their multi-purpose rust stain remover, Super Iron Out, in the Midwest United States and has since branched out to national and global distribution. With continued growth, Summit Brands has propelled itself to providing solutions on several new platforms from appliance cleaners to water treatment. Summit Brands mission is to provide high-quality competitive cleaning products to fit the specific needs of the consumer with guaranteed results.