Whether your website is big or small, eCommerce, or strictly blogs, scheduling time to update your website is vital to the continuation of staying relevant and building on organic traffic from Google.
There is no wrong answer for how often you should update: it just needs to be done.
If you are a busy business owner and do not have a marketing team, strive for every few weeks or even monthly as a beginning goal.
Putting out just one new piece of content each month will do wonders for your organic traffic and give you something to leverage on social media.
Updates of any size will help. This could be a minor change to the main content or a new blog post.
Your website is a living, breathing advertisement for your brick-and-mortar and/or your brand. Unlike print or billboard or sign campaigns, your website and social media can grow and improve every day.
Here are a few examples you can create and/or update on your website:
- Staff Pages
- Forms – adding and updating
- Updating and Adding New Photos
- Articles and Buying Guides
- Events and Promotions
In addition, if there is a common question or challenge you experience from your customers on a regular basis, you should consider adding the answer or solve to this somewhere on the website.
Staying active in your updates will pay off in continuing to attract online shoppers and website visitors.