Case Studies
See real life results we've achieved.
How JH continues to lower SEM (search engine marketing) bids for an organic-based lawn care company despite the rising inflation.
lower CPC
decrease in YOY bid
conversions
Lawnganics is a lawn care company that offers organic-based solutions to help homeowners in the Fort Wayne, IN area achieve fuller and healthier lawns. With the arrival of spring, Lawnganics needed to ramp up their marketing efforts to attract new customers and retain existing ones, ensuring a successful and productive summer season.
In 2019, JH partnered with Lawnganics to improve their annual marketing budget planning and optimization. Over the years, we have developed a competitive SEM (search engine marketing) campaign that has been refined and customized to reach the desired audience for our partner. Alongside SEM, we have also incorporated various multi-channel marketing strategies to increase brand recognition in the community.
lower CPC
decrease in YOY bid
conversions
Since partnering with JH, Lawnganics has seen significant growth in their marketing efforts. We have been able to create an effective campaign that produces a cost per click (CPC) average that is approximately three times lower than the national average. Even in a year with rising inflation, we were able to lower Lawnganics year-over-year (YOY) bid by 6.38%. Our results prove a partnership with a “preferred partner” who doesn’t ‘set it and forget it’ is successful for our clients.