Believe it or not, I believe that Google and other search engines still have the best intentions to show online users the most relevant and accurate information about the words or phrases they enter into the search bar. Each engine has its own algorithms to determine which websites are the most reliable to connect with relevant searchers.
This leads me to the topic of Domain Authority (DA). There are multiple websites and resources that will allow you to get your DA score. Scores are usually presented between 1-100. The higher the score the more ‘weight’ your website may have when it comes to gaining positive organic search rankings. There is no specific reference that Google or other search engines are using any of these scores for their rankings. That being said, I have seen a correlation between positive changes to a DA score and increased organic traffic to specific websites.
So what is typically included when calculating a DA score? Here is an abbreviated list of what I typically see in no particular order.
- Age of Domain + Published Content on the Web (How long has the website been around with consumable content.)
- Frequency of added, or updated content on the website
- Content mix (related vs unrelated content)
- Link power – Who is linking to your site? How are they ranked? Does it look spammy?
- Organic Traffic + Indexed Key Words (again related vs unrelated key words)
Each resource has its own list which may or may not include each of the aspects above to ultimately aggregate the information together to kick out a score. Due to all the variables, the score is anything but static. We typically look at month-over-month or year-over-year changes in the DA score and compare that to organic growth as we analyze our search engine optimization (SEO) campaigns.
Here are a few resources that will give you a Domain Authority Score for your domain:
- Moz - Domain Analysis
- Ahrefs - Website Authority Checker
- Website SEO Checker - Domain Authority Checker
If you try them out let us know how close they were or were not. If this topic sparked your interest enough to dive deeper in how to help Google do their job and get the right online searchers to your website then contact us to schedule a conversation.