In order to connect with today's consumer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and they key to winning is to use this change to your advantage.
We've all wondered how to get our company one the front page of Google and we keep hearing that blogs and social media sites like Facebook, Twitter and YouTube are so important to the success of our business but no one ever really tells us why. Why are these avenues so important? Here's why.
Consumers are no longer searching for products, services or information, rather it finds them. Erik Qualman, author of the book Socialnomics: How Social Media Transforms the Way We Live and Do Business, described the changing market place perfectly:
'In 1992, James Carville coined the phrase "It's the economy, stupid' … Nearly two decades later we are taking liberty with Carville's famous quote by adjusting it to: 'It's a people-driven economy, stupid.' …Today, we are in the early stages of yet another far-reaching revolution. This revolution is being driven by people and enabled by social media. …Although only a slight modification of words, it's a drastic adjustment in philosophy and in how people are changing and will continue to evolve in the coming years.
Take hold of the social media and digital marketing frenzy, it doesn't seem to be ending anytime soon. The best part about digital marketing, the company with the deepest pockets, doesn't always win. With social media, don't be afraid to take chances. You know the saying, "If 'Plan A' didn't work, the alphabet has 25 more letters. Stay Cool," could not be truer with social media. Not everything you put out is going to go viral instantly – keep trying, being creative and mixing things up, something has to stick.
Are you ready to join the revolution and get found by your customers? Start with social media and digital based marketing.
You can purchase Qualman's book here.