Many small businesses face the daunting task of trying to market their business, despite having limited time and an even more limited marketing budget. With all the demands of running a small business, many owners overlook the need to effectively market their brand. Savvy small business owners understand that there are ways to effectively market their business, while still staying within their restricted budget. Here are a few tips for marketing your small business.
1. Vary your marketing approach. Remember that no single marketing effort works all the time. It is crucial to rotate several marketing strategies and vary your approach. It is important to keep in mind that customers will tune out after a while if your marketing is not fresh and interesting. For example, vary your marketing between direct mail marketing, and promotional items, such as, business magnets, can koozies, and custom printed playing cards.
2. Make it easy. One of the best places to start marketing is by printing your small ad on a postcard, and mailing it to your target market. Postcard magnets work because people read the brief message on postcards and magnets are often times kept, making your brand a household, recognizable name. Position your business to receive a high volume of traffic to your website or store, and generate a flood of sales for a low cost with postcards and magnets.
3. Stay in contact with customers. Whether though direct mail marketing or email marketing, it is essential for small businesses to stay in contact customers. Maintaining contact keeps your business on the customers' radar and keeps loyal customers coming back for more. JH Specialty, Inc can help you clear through the clutter and create powerful direct mail pieces that will reap the largest rewards.
Contact JH Specialty today to see what we can do to develop a marketing strategy for your small business, or add to and improve your existing strategy.