As we do every year, we're counting down our top 10 blog posts of 2025.
We published a blog every other week, which is a ton of valuable content for you to consume. It's likely you missed something, but here are the most popular blogs so you can catch up!
#10 Why AI Isn't the Ultimate Solution for SEO Success
Discover why AI alone isn't enough for SEO success. Learn how combining AI tools with human creativity and strategy leads to more effective, sustainable SEO results.
#9 Common Copywriting Mistakes and How to Avoid Them
Learn how to avoid common copywriting mistakes and improve your content’s impact. From crafting clear headlines to optimizing for SEO, these tips will help you engage your audience more effectively.
#8 John Henry talks about past, promo, culture and more on skucast
skucast is the #1 podcast for entrepreneurs in the print and promotional products industry. John Henry was invited to tell his story and talk about JH on skucast.
#7 Introducing ... Amplify
Amplify is how businesses can be heard, at full volume, and rise above their competition.
#6 JH Wins Distributor Performance Award
JH was honored at the annual Premier Group event with the Doug Bruce Distributor Performance Award for our promo division.
#5 Cooler Than Your Average Kit
Beat the heat in style! Check out 3 fun, functional coolers (plus extras) to upgrade your summer days—from beach hangs to backyard BBQs.
#4 5 Back-to-School Merch Ideas
By offering creative, out-of-the-box merch that’s both useful and fun, you can position your brand as one that truly gets the student lifestyle.
#3 What is GEO and How Does it Differ from SEO?
While ranking high in Google remains a valid strategy that continues to drive website traffic and sales, being referenced in AI-generated answers is a new avenue for brand discovery and visibility.
#2 Trend Watch 2025
Here are trends we are closely watching in 2025.
#1 Merch for Spring Markets
Early spring is the perfect time to start ordering your outdoor market materials.
We hope you found something insightful or fun this year while reading The Keep. Be sure to stay tuned for what is to come in 2026! If you have a topic you'd like us to cover, send us an email.










