There's no doubt about it, AI content creation is the topic of conversation. Many people are asking questions like...
- Will AI take my copywriting job?
- Will websites who use AI generated content perform better in the SERP?
- What's the best way to use AI content?
I'm going to cover all these questions and you can be sure we'll have more posts on the topic as the technology evolves.
AI: The Future of Copywriting?
The quick answer is, no the robots won't take your copywriting job. In fact, absolutely not. While the AI technology is advancing the more it is used, it still takes a real live human to decide if the content is good or if it even makes sense. Here's a very basic example.
I used an AI tool to help me generate a subject line for our recent January blog recap email that we send out (send me an email if you want on the list!).
- What are you looking to create? A list of email subject lines
- What are the main points you want to cover? Goal of email: recap blog posts from January
- Choose a tone: Friendly
I could've been more descriptive, but I wanted to see what I would get with a simple request. I got some decent suggestions (honestly not anything different than I had already come up with on my own), but then the suggestions got weird.
Winter blues, productivity, 7 tips? I didn't have any of this in my email. Maybe the AI decided it wanted to give me ideas on popular topics to write about inside my email? This is where the real human comes in. I had to decide, were these good suggestions? Did they make sense? In my case, no they didn't.
Will AI Generated Content Help Improve Your Site's Ranking in Search Results?
While AI content writing can help you get your ideas into an article more quickly than starting from scratch, using fully AI-generated content to beef up your website content isn't a good idea. In fact, Google's Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine's webmaster guidelines. If you don't know John, just know he's the gold standard when it comes to knowing what Google is doing, so we listen when he speaks!
Still not sure that Mr. Mueller knows what he is talking about? Google itself came out and said they are prioritizing high-quality content, following E-A-T standards is still best, and using automation or strictly AI to manipulate rankings is a violation of their spam policies.
AI-Generated Content: How to Use It
So all of this begs the question, How should you be using AI generated content? Glad you asked! There are a ton of ways to use this technology.
- Content ideas for blog posts
- Writing meta descriptions
- Email content
- General marketing copy
- Headline and subject line ideas
- Social posts
The main point to remember is that you should take AI written content and edit it to add your own flair, personality, facts and information so it's made for a real human to consume. Otherwise you or your company are going to sound like robots. You are the subject-matter expert, so use AI as a tool... not the end all be all of copywriting.
Fun Fact: I used AI [copy.ai] to generate the headlines in this post. I had to sift through some bad ideas to find these and I probably would've written something more witty myself (I'm very clever), but I had to give it a try... for research purposes.