Pine Valley Country Club

Pine Valley Country Club was founded in 1966 with the mission and vision to create a unique and superior private club experience for its membership. Needing a fresh take on their identity, Pine Valley turned to JH to redesign their branding and print collateral. The identity work carried into business cards, stationery, envelopes, and promotional print pieces. Green tones, photography, and consistent logo placement connected the materials while allowing each format to serve a different purpose. The result gave the club a coordinated set of pieces for introducing itself and communicating with members. The “Experience It” message invites prospective members to explore the club firsthand, giving the printed pieces a purpose beyond identifying the organization.

• Traditional