Case Studies

See real life results we've achieved.

Guarding the Top Spots

How a machine guarding provider moved six keywords from unranked to the top 10 in search results.

3.6x

More Website Visitors in 1 Year

8700+

SEM Clicks

157

Qualified Website Submissions

Keywords Unranked to Top 10

What We Heard

PowerSafe Automation is a unique provider in the machine guarding space. Unlike most of their competitors, they handle every stage of the process, from Assessment to Installation. But despite their unique offering, they were called "the best-kept secret" in their industry.

Because PowerSafe wasn't well known, prospects were partnering with one competitor (sometimes several) who only provided a piece of the solution. That meant guarding design without fabrication or delivered parts without installation. PowerSafe's outdated GoDaddy website was hard to update and didn't reflect their full-service offering, so it wasn't generating the leads they needed. PowerSafe wanted an online presence that would help prospective clients discover everything they had to offer.

Our Approach

Working with JH, PowerSafe upgraded to an Amplify Core website, JH's in-house marketing-focused web platform built with SEO best practices included. The revamped website clearly outlined PowerSafe's services, with dedicated pages diving into each stage. Updated website copy, product listings, and a resource center gave clients more information on PowerSafe's unique service offerings.

But a new website is only the first step. We launched an SEM campaign to actively advertise PowerSafe's guarding assessments and turnkey services. Alongside it, we implemented an ongoing SEO strategy to keep improving and expanding the site with relevant content.