The real estate industry is a competitive space. Agencies are vying for the best agents, to list the most properties, and keep repeating those results year after year. In such a fast-paced environment, there are multiple angles a brokerage owner is looking at to remain competitive ...
- Retain your best agents
- Recruit the best agents
- Maintain brand consistency
- Keep your agents focused on selling
- Stay top of mind for future buyers and sellers
Working with an agency owner, JH designed and developed a platform that would do all that and more. Introducing ... Realistic RE.

Realistic RE brings true automation to agents ensuring properties are marketed in minutes, not days or weeks. Time matters. If you wait too long to announce a new listing, you miss the best opportunities.
Utilizing industry-leading website designs, built for search results and AI suggestions, and integrated with the agency's MLS - we're keeping important information front and center for buyers and sellers. Websites are built for agencies, teams, and individual agents to support how brokerages are structured.
Agents can stay top of mind with their contacts, while maintaining brand consistency for the brokerage through email, social media and printed materials. Integrations include direct connection with an agency's CRM for seamless contact management across platforms.
So how does this help a brokerage retain or attract agents? We're glad you asked! Realistic RE is proven to remove the friction for agents by handling their listing marketing automatically, freeing them to spend more time face-to-face with clients. They do their best work out in the field, Realistic RE takes the tedious details of marketing out of the equation. Making agents more productive and more likely to stick around at the brokerage. Having a software where the focus is on agent success is also attractive to agents looking for a brokerage who is doing things differently.
Facts: The agency owner behind this idea has grown their agent count by 58% and maintains a 97% retention rate.
JH is proud to have partnered to build Realistic RE, handling the design, development, and marketing of the software. Check out the site to learn more.
