Hats are kinda our thing. While we offer merch for a variety of purposes, hats have staying power. ASI says that 56% of consumers will keep and wear a logoed hat for up to a year after receiving it. That's a lot of impressions for your brand!
Headwear can be tricky to determine the right need for your business. But never fear, our team of experts is here! From logo placement to design choices, what you pick will determine if the hat is worn by the end user or if it ends up in the donation pile.
We've made it easy by offering you two solutions: semi-custom and fully custom. Let's break down what you get with each.
Did You Know? JH produced 175 hat projects in 2025 with over 31,000 total units!
Semi-Custom Hats
As the name implies, you get some customization, but you aren't building your hat from scratch. These hats are produced domestically and have faster turn times for when you need something quick. Pick your hat style, and it's time to decorate! Choose from 1 or 2 decoration locations, including placement on the front, side, or back of the cap.
While these hats can be decorated with standard embroidery, you aren't limited to just thread to show off your brand. Leather patches make for a hat that feels like it's fresh off the retail shelf. Or choose a silicone patch to flex your brand colors.
This option is best when you want to stand out, but don't have the time, budget, or quantity required for a full custom option.
Fully Custom Hats
For a premium option, our fully customizable hats are exactly what you need. Designs you won't find anywhere else, fully branded to your business, and guaranteed to get worn - you'll get to choose every aspect of your hat design. From the bill to the closure to the decoration locations, the combinations are limitless.
Custom caps are produced overseas, in larger quantities, and with longer production times due to the level of customization. But trust us, the final product is worth the wait!
This option is best for brand drops, large quantities, or full control over final product design.
At a Glance Comparison
| Option | Semi-Custom | Fully Custom |
| Production | Domestic | Overseas |
| Timeline | ~2-3 weeks | ~6-8 weeks |
| Hat Style | Existing stock styles | Custom built |
| Decoration | Limited | Robust flexibility |
| Customization | 1-2 locations | Multiple locations |
Regardless of which option you chose, our team is committed to creating a hat that people will actually wear. Keeping your brand on top of everyone's minds.
Turn It Into An Experience
Do you want to make your hat decorating and giveaway more of an experience? Ask our team about our custom hat bar setup!
We bring the press, hats, and patches so each person can choose which hat, patch, and placement they want. Everyone walks away with a smile!
